fastfood nation Chp 2

Children are the easiest age group to target, manipulate, and reach. Companies want to advertise to people who easy to pursude, the easiest group to pursude are children they don't understand the bad side of fast food. If a commercial does not say this food is aweful for you and it's a sure way to an early death then little kids are not going to see that. All they are going to see is great tasting food, free toys that come with the food and a playground to play on. It kind of seems like it wouldn't do that much good to advertise to children because it's generally parents that decide on food, but if a child wants McDonalds they will scream and cry and starve themselves until their parents finally give in.