Fast Food Nation Ch. 2

The McDonald’s Corporation is absolutely right to target commercials and products towards children: the idea being that with one child customer, there will be two parent customers as well. Children are targeted because of their inability to differentiate between facts and fluff. Playgrounds, Kids Meals, and toys all play into this fact. With innovations such as the dollar menu and seemingly healthy choices, parents do not shed a second thought when their toddler demands McDonalds. The second most commonly targeted group would be teenagers; due to the speed of food being prepared and cheap prices, teenagers and early college kids are able to eat an actual meal instead of Raman. While targeting innocent children is immoral, advertising isn’t as much to blame as are the parents that cave into their toddlers.