Fast Food Nation Ch 1

The founding fathers of fast food were motivated by the desire to improve their economic and social position in life, and as the various restaurants prospered the owners were motivated to strive due to greed. An example of one of the founding fathers who were motivated by the desire to improve their economic and social position in life is Carl N. Karcher, a man of humble origin who "dropped out of school after the eighth grade" to work on the family farm. Karcher eventually found himself running several hotdog stands in California until he had made enough money to begin a drive-in Barbeque establishment. Karcher was one of the leaders of the fast food revolution when noticing the nearby McDonalds, and decided to compete with it by opening Carl Jr.'s. Karcher had become consumed with greed, wanting to compete with McDonalds and the other leading fast food resteraunts to the point where Karcher began selling stock of his Enterprise right before the value fell, also known as insider trading. This easily shows that Karcher was no longer motivated to improve the way American's ate food, but motivated solely by his desire for more money.