Children grow into adults, so logically the smartest type of business investment would be focusing in the children because they are potentially the future of the success of the business. Fast food restaurants often target the children because their restaurants offer simple foods, cheap prices, and consistency in which parents can rely on to always fill their child and keep them happy which makes parents happy. By focusing in on the children as they grow up these fast food restaurants turn into familiar reliable place which is often the most popular choice when it comes to food choices during everyday events and busy lifestyles. The smartest type of target for businesses children because they control the parents who make the purchases, and eventually the children will make the purchases going towards their favorite fast food restaurants depending upon prior experiences.