Fast food nation- ch. 1

The founders of the fast food industry were always looking for improvement and i think that in a way it was greed because they always wanted to be held responsible for the next best thing. I think that they continued to look ahead and into the future to try to make things faster and more efficient, making them more money but leaving them to not have to pay as many employees. It is clear that they were all trying to make the shift from traditional restaurants to more futuristic ones that get you in and out quickly. I think it was a combination of greed and also motivation to keep moving forward.